GAMEPLAN

THE GAME PLAN:

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Friday, October 15, 2010

Building Business off of Infidelity

NEW YORK - DECEMBER 28:  New York Giants defensive tackle Fred Robbins and his wife Off The Market Events Co-Founder Tia Robbins attend the Off The Market Events Launch Party: Couples Only at Taj on December 28, 2009 in New York City.  (Photo by Joe Kohen/Getty Images for PR/PR)
Tia Robbins, wife of football player Fred Robbins, recently formed a company called Off the Market Events, aimed at keeping athletes together with their girlfriends and wives. The company plans and hosts couple events and private dinners, with the hope of expanding into couple retreats.

Tia and her husband have been together for many years and are expecting their first child. Throughout their relationship she has had to combat the perception that all athletes cheat, and felt that this company could help steer athlete couples in the right direction.

It will be interesting to see whether Off the Market actually produces any results in the athlete community, but regardless of its success at least now an athlete's wife is profiting off of the infidelity of those cheating men.

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