Guinness signs "The Bus"

You probably only know Guinness beer as the one to avoid, because its full of calories. Well Guinness is now making a push to be a major presence in the NFL by signing Pittsburgh Steelers legend Jerome Bettis. Guinness challenges fans to share their most athletic moment of courage and character with the winner sharing a week in Dallas with Bettis at the NFL Superbowl 2011.

Guinness has never been a staple of NFL football due to it European roots and high caloric content. Well, now the company is pushing to make a splash in the money making football arena with a spokesman who is not exactly the specimen of physical fitness. When the GAP needed a fashion icon, they hired Sarah Jessica Parker, and now Guinness needs an NFLer and they got "The Bus!"